Leon’s Furniture: Marketing Associate – Owned Media Channels
Are you a data-driven marketer with a passion for e-commerce and creating exceptional customer experiences?
We’re looking for a strategic and highly organized Marketing Associate to join our team and help elevate our brand across our owned media channels. This role is ideal for someone who thrives in a collaborative environment and enjoys driving impactful marketing strategies across a variety of platforms.
The Role & Responsibilities of a Marketing Associate – Owned Media Channels:
- Lead the deployment of integrated marketing campaigns across owned channels (Website, Email, Flyer, Local Search), ensuring consistency and alignment with the brand's mission and strategic goals.
- Act as the primary lead for website content and promotional execution, leveraging A/B testing and UX best practices to convert high-volume traffic into measurable growth.
- Maintain the email marketing calendar and deployment, ensuring integration with onsite promotions and overall marketing goals.
- Collaborate closely with internal teams (e.g. marketing, operations, and eCommerce) to create a seamless customer journey and an integrated, multi-channel experience; both online and in-store.
- Manage relationships with external partners and vendors to bring marketing initiatives to life, ensuring alignment with the overall objectives.
- Audit owned channel performance. Use data to provide actionable insights that increase on site traffic and engagement, as well as improve the Online-to-Offline customer flow.
- Oversee the lifecycle of owned media projects, from initial brief and stakeholder alignment to final QA and post-mortem reporting.
To be successful as a Marketing Associate – Owned Media Channels:
- Be passionate about creating impactful customer experiences that resonate with target audiences and drive engagement both online and in-store.
- Thrive in a fast-paced environment, balancing multiple projects while collaborating effectively with internal teams and external partners to achieve shared goals.
- Be a strong communicator with the ability to inspire and lead others, both internally and externally, to deliver on strategic initiatives.
- Be a strategic thinker, able to assess the broader impact of marketing campaigns and make data-driven recommendations for continuous optimization.
- Be driven by innovation, with a focus on enhancing customer engagement and brand growth through new ideas and creative solutions.
Required Qualifications:
- 3-5 years of experience in digital marketing and e-commerce (Retail experience is a significant asset).
- Strong working knowledge of Google Analytics (GA4), Google Search Console and Google Merchant Center.
- Experience with Content Management Systems and eCommerce platforms (e.g. Shopify)
- Experience with Email Service Providers (e.g. Listrak, Mailchimp) including list segmentation and automated flows.
- Experience with SEO and UX tools (e.g. SEMrush, Ahrefs, Hotjar).
- Strong proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs) for auditing channel performance and data reporting.
Apply Today!